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Next 6-week cycle v2 · real groups + prospect depth

Project Foundation

One living view of our entire market — built to keep itself current.

GOAL 1
Prove the TAM Grid
A working proof of concept: 3 representative companies mapped against all 59 World 50 groups — members, known prospects, white space, and the ranked bench behind every C-1 seat.
GOAL 2
Map the whole TAM
A comprehensive list of every company — and every eligible business unit — in our total addressable market, ready to flow onto the grid.

Two goals, six weeks. Click through to see how they fit together. →

The Concept

Our market is a grid.

Down one side: every company in our TAM. Across the top: all 59 World 50 groups, clustered by level — CEO/Board, C-Suite, C-1 Role, C-1 Function, Series II, and PE-backed. Every cell is one question: does this company have an executive who belongs in this group?

59 World 50 groups →
↓ Companies
each cell = one company × one group  ·  hover any cell for the group name
Answer that question for every cell — and keep the answers fresh — and we always know exactly where our members are, where our prospects are, and where we've never looked.
Goal 1 · The Proof of Concept

Start with 3 companies that stand in for the whole market.

One from each segment. Eligibility now follows the group levels: a $10B+ enterprise qualifies for the CEO/Board, C-Suite, and C-1 tiers; a $1–10B company maps to Series II; a PE-backed company maps to our Growth groups.

59 World 50 groups →
Eligible group Not eligible
0/59
Microsoft · $10B+
0/59
$1–10B co · Series II
0/59
PE-backed co · Growth
Goal 1 · The Proof of Concept

Now paint the grid with what we know.

Every eligible cell is a member, a known prospect we've validated and reached out to recently, or white space — a seat we've never filled with a name. And some cells carry more than one name: the stacked corner means a ranked bench waits behind the seat.

59 World 50 groups →
Member Known prospect White space Not eligible Stacked = bench behind the seat
0
Members
0
Known prospects
0
White space seats
0
Prospects on the bench
Goal 1 · The Third Dimension

C-1 seats have depth: one slot, a ranked bench behind it.

A C-Suite group has exactly one qualifying executive per company — there's only one CFO. But a C-1 group may have several eligible executives, even though we allow one per company. So the cell isn't a single name — it's a queue. We work the top prospect; if they decline, disqualify, or move on, the next one promotes.

Microsoft × Division CFO 50  DF50 · C-1 Role · one seat
1
Prospect A CFO, Cloud + AI division
Top prospect
2
Prospect B CFO, Gaming division
Ranked
3
Prospect C CVP, Corporate Finance
Ranked
4
Prospect D CFO, LinkedIn
Ranked
Working the top prospect…
On the grid, the same slot:
×4
One cell, one seat, a ranked bench behind it. Never empty of options — and never double-booked.
Why it matters: "prospect count" stops being the metric. The grid tracks seat coverage — is every eligible slot either filled by a member or actively worked, with a bench ready behind it?
Goal 1 · Filling the White Space

Ask an agent one simple question per empty cell.

“Who is the COO of Mastercard?”
🤖
Agent finds the person
Researches the seat and comes back with a name — or, for C-1 seats, several qualified names.
➜
🪪
Identity resolution
Do we already know them? Match against our data and ZoomInfo.
➜
✨
Enrichment
Fill in title, tenure, and contact from our data providers.
➜
🔲
Grid updated
The cell flips to known prospect — extra names rank into the bench.
Mastercard × COO 50:
?
white space → known prospect
One question, answered thousands of times in parallel. White space gets resolved systematically — and every extra qualified name the agent finds deepens the bench instead of cluttering a list.
Goal 1 · Staying Current

The grid watches for change — so it's never stale.

People change jobs. Companies get acquired, spin out, cross revenue thresholds. Prospects decline. Each change flips cells or promotes the bench — and the agentic loop re-runs on whatever changed.

A quarter in the life of one row:
Mastercard
today
Mastercard
next quarter
Member Known prospect White space
📣 CMO departs → cell reopens as white space → agent re-runs → new CMO identified in days, not quarters.
↕️ Top prospect declines → #2 on the bench promotes automatically. The seat never sits unworked.
🎉 Prospect joins → cell turns green. Progress against TAM is visible, cell by cell.
The grid isn't a snapshot we rebuild every year. It's a living system that keeps itself true.
Goal 2 · The Full Map

Meanwhile: find every company that belongs on the grid.

In parallel with the POC, we build the comprehensive list — every company and every eligible business unit in our TAM. Each one becomes a new row, ready for the same treatment.

Microsoft
POC · painted
$1–10B co
POC · painted
PE-backed co
POC · painted
… every eligible company and business unit, discovered in parallel rows: 3+
After 6 weeks, the two goals converge: a proven grid, and a full roster of rows to load into it.
The End State

One grid. The whole TAM. Always true.

It starts in Snowflake — but the grid becomes the standard that keeps our operational data honest.

❄️
Snowflake
Where the grid lives: eligibility, identity, enrichment, bench ranking, and change detection run here.
🔳
The TAM Grid
Every company × every group. Member, prospect, or white space — with a ranked bench behind every C-1 seat.
☁️
Salesforce
The grid becomes the benchmark that ensures everything we keep in Salesforce is operational and correct.
6
Weeks
2
Goals
59
Groups
1
Source of truth
Project Foundation: build the grid once — then let it keep itself true.
Proof of concept in 6 weeks. Full TAM view as the system scales.