Prototype Suite — W50 Content Sidecar · v2

A premium content surface for World 50 members, their teams, prospects, and the public.

Eleven slices answering specific strategic questions. v2 incorporates feedback from Logan and Sam — Group as a first-class concept on every member-facing surface, real W50 experts, article state variants reflecting actual production reality, and a slide-export prototype for the “pop into a W50 deck” flow.

Start with the Home prototype → What's new in v2

v2 changelog

Responding to content team feedback

StrategicGroup is now a first-class concept. Every article shows its publication scope (e.g., Published to: Finance 50 · Across Group). The Audience Lens now has a group sub-toggle that demonstrates how the same piece routes through different communities.
Reality checkArticle state variants. The Long-Form Reader now toggles between Lean, Standard, and Rich states — most pieces ship lean, the rich treatment is the exception, not the rule.
Real names74 real W50 experts are now seeded across the prototype, including Vestager, Volker, Zuboff, Wolfers, Zentner, plus the heavy hitters Logan named (Collins, Enriquez, Hathaway, Grant). Initials in brand-colored circles for now; real headshots can drop in later.
RenamedSpeaker → Expert per Logan. Profile page simplified — stats, About, and "In Their Own Words" sections removed.
DemotedWhat's Pressing downgraded — at 1–2 timely items per quarter, this isn't a daily surface. Slice 08 is kept as a reference but flagged deprecated.
New (12)Browse by Expert directory page, with real names organized by topic and archetype (External Expert / W50 Member / Editorial Guest).
New (13)Group Leader Curation Console — Group Leaders curate what their community sees on the home feed. Lighter-weight than the editorial admin tool.
New (14)Slide Export. Member generates a W50-branded deck from any article — Executive Briefing (5 slides) or One-Pager (1 slide). Visual system extracted from the W50 master deck (Oswald + Inter, cyan-to-royal-blue gradient, dark cover with radial glow, “50” mark).
RemovedIn-article AI chatbot. Per Logan, premature for current state. AI takeaways stay; live Q&A removed.

Tier 1

Core strategic surfaces

4 slices

01

Home — Topic-Led Browse

Topic rails as primary navigation, plus a new Browse by Expert row featuring heavy hitters and cross-link to the full Expert Directory.

Answers: Does topic-first navigation feel right, and does featuring experts alongside topics reinforce the editorial frame?

02

Topic Deep-Dive — Board Prep

A curated topic experience: editor's note, then a primer video → long-form → board-prep PDF → peer audio → presentation deck.

Answers: What does World 50's editorial point of view look like as the centerpiece, not a wrapper?

03

Long-Form Multi-Media Reader

Now toggleable between Lean / Standard / Rich states reflecting real production reality. Publication scope shown above the byline. AI takeaways stay; live chatbot dropped.

Answers: What's the floor experience for an article without all the bells, and does it still feel premium?

04

Audience Lens Switcher

Member / Team / Prospect / Public — now with a group sub-toggle showing how a member's community membership affects whether a piece appears in their feed.

Answers: The strategic core: sidecar vs. evolution. Plus the new layer — how do Groups intersect with progressive access?

Tier 2

Discovery, depth & new entry points

4 slices

05

Search & Discovery

Live global search. Faceted filters across content type, topic, speaker, date, runtime. "Recommended for you" empty state.

Answers: What's the floor when a member knows what they want — and the ceiling when they don't?

06

Expert Profile

Renamed from Speaker. Simplified: dropped stats, About, and "In Their Own Words" pull quote. Now shows archetype badge (External / W50 Member / Editorial) and group affinity.

Answers: What does an expert page look like with curation tax stripped out?

12

Expert Directory — Browse by Expert

The "View all experts" page. Featured row of heavy hitters, then experts grouped by topic with archetype filtering. 74 real W50 contributors seeded.

Answers: If we organize around experts as a parallel spine to topics, what does that surface feel like?

07

Subscribe & Personalize

Three-step onboarding: pick topics → follow speakers → set notification cadence. Live preview of the resulting feed.

Answers: What's the minimum-viable personalization story?

Tier 3

Internal & outbound surfaces

3 slices

09

Admin Curation

Internal editorial. Drag-and-drop topic curation, editor's pick, editor's note. Live member-facing preview.

Answers: What does the content team's daily workflow look like?

13

Group Leader Curation

Lightweight curation console for GLs. Pin pieces above the fold for their group, write a group-leader note. Pull from group-published or all-editorial pools.

Answers: Both reviewers asked for this — what does GL-level curation feel like, and where's the line vs. editorial admin?

10

AI Compose

Internal. Three flows: dataset → one-pager, transcript → summary, contributor → composite. Mocked outputs in the W50 voice.

Answers: Where can AI accelerate the content team without compromising voice?

14

Slide Export

Member-facing. Generate a W50-branded deck from any article — Executive Briefing (5 slides) or One-Pager (1 slide). Visual system extracted from the master deck.

Answers: The "pop into a W50 deck" idea, made tangible. Does the format stand up under the brand bar?

11

Public Share Landing

What a piece looks like shared on LinkedIn / X / email. OG preview, public teaser, member CTA, prospect path.

Answers: When a member shares us out, does the public surface earn the next click?

08

What's Pressing Now

Demoted: at 1–2 timely items a quarter, this isn't a regular surface. Treatment lives on as a banner pattern. Kept as a reference.

Was answering: Can we be timely without being clickbait? Direction now: yes — but as an occasional banner, not a daily section.

Design language

Closer to The Atlantic or Masterclass than enterprise SaaS. Slide-export prototype borrows the W50 master-deck visual system: Oswald headers, Inter body, cyan-to-royal-blue gradient.

Mock data

8 topics · 16 representative groups (drawn from your communities cheat sheet) · 74 real W50 experts (alphabetical A and T-Z, plus heavy hitters) · 15 invented speakers as authors of original content · 40 content items, each with publication scope and asset state. See data/mockData.js.

How to demo

Start with 01 Home to set the world. Then 04 Audience Lens with the group toggle for the strategic question. Use 03 Reader to flip article states. 14 Slide Export for the “wow”. Close on 13 GL Curation to land the integration story.