Prototype Suite — W50 Content Sidecar

A premium content surface for World 50 members, their teams, prospects, and the public.

A suite of clickable slices answering specific strategic questions — from the “sidecar vs. evolution” decision to what a benchmark report should look like when member-driven content gets the premium treatment it deserves.

Start with the Home prototype → Browse all slices

Tier 1

Core strategic surfaces

4 slices

01

Home — Topic-Led Browse

Member-driven content gets prime real estate at the top: Current Open Poll, Member Benchmarks, and a Curated Arcs rail above topic rails. Browse by Expert sits below topic rails.

Answers: Does foregrounding member-driven content (polls + benchmarks) reposition the surface around what W50 uniquely offers?

02

Topic Deep-Dive — Board Prep

A curated topic experience: editor's note, then a primer video → long-form → board-prep PDF → peer audio → presentation deck.

Answers: What does World 50's editorial point of view look like as the centerpiece, not a wrapper?

03

Long-Form Multi-Media Reader

The flagship reading experience. “Listen to the full conversation” audio block below the hero, inline poll mid-article (live or closed with cohort slicing), “Part of an arc” cross-reference, and Lean / Standard / Rich article-state toggle.

Answers: What does an article feel like as the synthesis layer over a live peer conversation — with audio, polls, and arc context all riding along?

04

Audience Lens Switcher

Member / Team / Prospect / Public, with a community sub-toggle showing how a member's W50 community shapes whether a piece appears in their feed.

Answers: The strategic core: sidecar vs. evolution. Plus how W50 communities intersect with progressive access.

Tier 2

Discovery, depth & new entry points

6 slices

15

Benchmark Report — Members Tell Us

McKinsey State of AI-style treatment for member-driven research. Dark hero with key stat, sticky chapter nav, mixed prose + chart blocks, methodology with anonymity disclosure. Two seeded reports.

Answers: What does it look like when the content team's most distinctive output — peer-driven benchmarks — gets the premium treatment it deserves?

17

Curated Arcs — Read These Together

A dedicated discovery surface for curated arcs. Four arcs seeded across Board, AI, Geo, and Cyber. Cross-references in-article and a top-nav entry make it findable from anywhere.

Answers: Sam: “The arc format is really cool, make it easier to find.” Done — four surfaces.

05

Search & Discovery

Live global search. Faceted filters across content type, topic, speaker, date, runtime. "Recommended for you" empty state.

Answers: What's the floor when a member knows what they want — and the ceiling when they don't?

06

Expert Profile

Renamed from Speaker. Simplified: dropped stats, About, and "In Their Own Words" pull quote. Now shows archetype badge (External / W50 Member / Editorial) and group affinity.

Answers: What does an expert page look like with curation tax stripped out?

12

Expert Directory — Browse by Expert

The "View all experts" page. Featured row of heavy hitters, then experts grouped by topic with archetype filtering. 74 real W50 contributors seeded.

Answers: If we organize around experts as a parallel spine to topics, what does that surface feel like?

07

Subscribe & Personalize

Three-step onboarding: pick topics → follow speakers → set notification cadence. Live preview of the resulting feed.

Answers: What's the minimum-viable personalization story?

Tier 3

Internal & outbound surfaces

3 slices

09

Admin Curation

Internal editorial. Drag-and-drop topic curation, editor's pick, editor's note. Live member-facing preview.

Answers: What does the content team's daily workflow look like?

13

Group Leader Curation

Lightweight curation console for GLs. Pin pieces above the fold for their group, write a group-leader note. Pull from group-published or all-editorial pools.

Answers: Both reviewers asked for this — what does GL-level curation feel like, and where's the line vs. editorial admin?

10

AI Compose

Internal. Three flows: dataset → one-pager, transcript → summary, contributor → composite. Mocked outputs in the W50 voice.

Answers: Where can AI accelerate the content team without compromising voice?

14

Slide Export

Member-facing. Generate a W50-branded deck from any article — Executive Briefing (5 slides) or One-Pager (1 slide). Visual system extracted from the master deck.

Answers: The "pop into a W50 deck" idea, made tangible. Does the format stand up under the brand bar?

11

Public Share Landing

What a piece looks like shared on LinkedIn / X / email. OG preview, public teaser, member CTA, prospect path.

Answers: When a member shares us out, does the public surface earn the next click?

08

What's Pressing Now

Demoted: at 1–2 timely items a quarter, this isn't a regular surface. Treatment lives on as a banner pattern. Kept as a reference.

Was answering: Can we be timely without being clickbait? Direction now: yes — but as an occasional banner, not a daily section.

Design language

Closer to The Atlantic or Masterclass than enterprise SaaS. Slide-export prototype borrows the W50 master-deck visual system: Oswald headers, Inter body, cyan-to-royal-blue gradient.

Mock data

8 topics · 16 groups · 74 real W50 experts (plus 15 invented authors) · 4 curated arcs · 3 polls (2 open, 1 closed) · 42 content items (incl. 2 benchmark reports). Each piece tagged with publication scope, asset state, and conditional source audio. See data/mockData.js.

How to demo

01 Home — show member-driven content gets top billing. 15 Benchmark Report — the flagship member-voice surface. 03 Reader — audio block + inline poll + arc cross-ref. 17 Arc Index — curated arcs as a discovery primitive. 04 Audience Lens — close on the strategic community-and-progressive-access story.