The same pre-signal outbound email universe — 750 won and 1,500 lost emails on closed opportunities in the trailing twelve months, scored against a 10-dimension rubric — read two different ways. Start with the won-vs-lost lens for the foundational story; the cohort lens builds on it.
The foundational lens. Compares pre-signal outbound emails across closed-won and closed-lost opportunities — what consistently differs between the two, scored against the full 10-dimension rubric plus deterministic features and template usage.
Follow-up · CohortedSame dataset, now cut by the parent opportunity's source. Each email inherits its cohort from the opp via Salesforce fields — what patterns from the won-vs-lost story hold across cohorts, and what shifts.