Prototypes
10Lists
Member list builder for marketing — pick groups, add prospects, arrange the order, and export as a designed PDF. Admin mode for curating reusable selections that marketers can start from.
Content Discovery
Unified Media + Library discovery surface — "Curated by World 50," "For you" (topics + groups), "Browse by topic," "New this week," "Latest conversations" (audio), "From the library" (documents), and "Member benchmarks." Web, tablet, and mobile frames; light and dark themes.
Content Sidecar Prototype Suite
Sixteen clickable slices exploring whether content should be a sidecar, a standalone, or an evolution of the Member App.
Photo Downloads
Member-facing UI for selecting and downloading event photos — desktop and mobile views, with a London Gathering 2026 mock dataset.
Notification Preferences
Member-facing UI exploration for notification cadence and channel preferences.
Offline Play
The offline-play work in two parts: the feature itself (what offline looks like for members) and the announcement (how to roll it out, with toggleable UI treatments on mobile and web).
Legal Tech Exchange
Vendor marketplace prototype for the Legal Accelerator — browse vendors, build a tech stack, and toggle between Member and internal W50 admin views.
Membership as MCP
A W50 membership delivered as an MCP server members talk to in Claude — two-part exploration: the live demo of a CISO using a connected Security 50, and the architecture + ~16–20 wk build plan behind it.
One° — Notification Controls
Admin-only email control on the One° composer for General Counsel 50 — toggle whether members get emailed, pick the specific recipients, then preview both the in-feed post and the email a member would receive. Web + mobile, light + dark.
LookBook
Password + SSO-gated photo lookbook for event photography — tabs by event type (Member Meetings, Summits, Roundtables, Galas), Editor mode for uploads + inline captions, Viewer mode for stakeholder review, and a share modal with domain-restricted access. Password to try the prototype: preview.
Analyses
3Outbound Email Analysis
Pre-signal outbound emails on closed opportunities read two ways: the foundational won-vs-lost lens, and the cohorted lens that builds on it (Referral, Alumni, Cold). 2,250 emails scored against a 10-dimension rubric.
Call Briefing Analysis
What pre-call briefings produce, and what the calls actually do with them. The two-document headliner pair, plus orthogonal cuts by community group, by referral/alumni cohort, and by cold-outreach cohort.
Sales Referral Analysis
Full-funnel breakdown of 7,259 referrals across 14 months — where they're won, declined, aborted, or stuck in the pipeline.
Misc.
5Member Referral Matching Pipeline
Spec and PRD for an automated system that keeps a standing shelf of ~5 warm referral targets per member, year-round — researched continuously, ranked by connection strength, surfaced wherever a Group Leader needs it.
Enterprise Slack — Campaign Messaging
Complete launch comms plan for the move to Enterprise Slack — three channels by design (#announcements for the reveal, #AI-Hub for daily benefit drips, email reserved for the two action moments). Reveal through migration weekend and stabilization, copy ready to send.
Invoice Lifecycle
Interactive diagram of how an associate-fronted event cost moves through Salesforce → NetSuite → Rippling. Reassign field ownership and watch the reference-data feeds redraw, then export an image.
Team Capacity Planner
Interactive planner for team capacity across cycles — project bars, weekly heat map, per-team filter, and cycle duplication for what-if scenarios. Export as PNG or CSV; JSON backup/restore for portability.
Project Foundation — The Story
Animated walkthrough of a 6-week cycle to build the TAM Grid — every company × every World 50 group, painted with members, known prospects, and white space. Two versions: v2 (latest, 9 chapters, real 59 groups + the "bench" dimension) and v1 (original 8-chapter concept, 55 abstract groups).