Prototypes, analyses, and experiments.

Content Sidecar Prototype Suite

Eleven clickable slices exploring whether content should be a sidecar, a standalone, or an evolution of the Member App.

Notification Preferences

Member-facing UI exploration for notification cadence and channel preferences.

Offline Experience

What World 50 looks like without a network — degraded but useful. Second iteration.

Call Briefing Analysis

What pre-call briefings produce, and what the calls actually do with them. The two-document headliner pair, plus an orthogonal per-group cut.

Sales Referral Analysis

Full-funnel breakdown of 7,259 referrals across 14 months — where they're won, declined, aborted, or stuck in the pipeline.